Netallianz

The above shows an American Express banner ad that was displayed on AOL recently.What a great idea! If almost every business out there is asking for feedback, why not advertisers?

If this happened, we hopefully won’t see any more of those annoying flash ads which are forced on our face when we visit TheStar homepage!

For advertisers, just think of the possibilities here…. true interactivity can be taken to a new level as web surfers are encouraged to click on the feedback to voice their opinion.

Take a look for example at how CNET asks for ad feedback on their website.

Of course whether this will happen or not is an entirely different thing. Even with the advent of the Internet, many traditional advertising companies have been comfortably sitting in their comfort zone, just like the music label companies before Steve Jobs came along.

Sadly, one-way communication is pretty much still the norm in advertising.

If you send out bulk emails on a regular basis, you may find that your emails do not get sent properly or ends up in the recipient’s junk box from time to time.This usually happens when your email list builds up to 1,000+ people.

Even if you broke down your huge list into groups, perhaps each group in your list exceeds 200 people.

As you know, sending emails to more than 200 people at any one time is a challenging affair!

Poor email deliverability can occur due to the following: Read more »

You may be aware that recently, Microsoft made a US$44.6 billion bid to acquire Yahoo! Inc.

Microsoft is pursuing Yahoo to challenge Google in online ad sales, a market that may reach US$80 billion worldwide by 2011.

Google is currently the market leader in online advertising although it relies on its Google Adwords / Adsense program for a huge chunk of its US$16.6 billion revenue in 2007. Read more »

Most people have an extremely short attention span when surfing the web. So here are a couple of tips you need to know when writing a sales copy.

1. Use SHORT paragraphs & words.

2. Make your sentences FLOW like a breeze…. ignore good grammar when you have a good reason – start your sentences with And, But, So you see.

3. Use BUZZ WORDS: profit, secret, easy, save, guarantee, today… and the hottest word of all: YOU!

4. Use lots of BULLETS – this will help you break long sentences.

5. Write HEADLINES …. lots of them. Think of you product benefits and those should generally be your headlines.

6. STAND OUT.  Discover, isolate and dramatize the reasons for doing business with you. What are your competitive advantages? Throw some punches here.

7. GIVE…. All your readers are in your website to “get” something. They are looking to solve a problem, obtain information, get a discount or whatever. So to succeed, you must learn to give… free information, valuable tips, special deals and freebies.

8. Include TESTIMONIALS – your story would be a lot more credible if it comes from an independent source.

9. ASK FOR ACTION.

If you are a local business and currently marketing on the Internet you should be very excited about e-commerce.

Your customers are increasingly turning to the Internet to find businesses like yours.

Last year in the US, it is estimated that more than 70% of households use the Internet as a source when shopping locally.

What is more astounding is that more than 40% of local searches had a buying intent.

With the growth of internet usage and broadband subscribers in Malaysia, I believe we are also riding a similar wave.

The question is – when a prospect searches for your type of business on the Internet will they find YOU? or will they find your competitor?

And if they find you, will you have an Internet marketing system in place that converts them into a profitable customer?

Read more »

No it’s not a mansion… nor a Ferrari.

It’s not even Hard Cash!

Read more »

By Larry Lam

Whether you are selling tangible products or intangible products such ebooks and information, here is a time proven Internet Marketing System that many successful people use to promote their online business:

1. Generate LEADS
2. QUALIFY your leads and sell to them
3. Get TESTIMONIALS from satisfied customers
4. Resell your Customers ADDITIONAL PRODUCTS
5. Upgrade or UPSELL to your customers
6. CROSS SELL to your customers with other people’s products
7. Find opportunities to TAP INTO LEADS THAT DO NOT CONVERT to sales

Read more »