Netallianz Web Design

Most people have an extremely short attention span when surfing the web. So here are a couple of tips you need to know when writing a sales copy.

1. Use SHORT paragraphs & words.

2. Make your sentences FLOW like a breeze…. ignore good grammar when you have a good reason - start your sentences with And, But, So you see.

3. Use BUZZ WORDS: profit, secret, easy, save, guarantee, today… and the hottest word of all: YOU!

4. Use lots of BULLETS - this will help you break long sentences.

5. Write HEADLINES …. lots of them. Think of you product benefits and those should generally be your headlines.

6. STAND OUT.  Discover, isolate and dramatize the reasons for doing business with you. What are your competitive advantages? Throw some punches here.

7. GIVE…. All your readers are in your website to “get” something. They are looking to solve a problem, obtain information, get a discount or whatever. So to succeed, you must learn to give… free information, valuable tips, special deals and freebies.

8. Include TESTIMONIALS – your story would be a lot more credible if it comes from an independent source.

9. ASK FOR ACTION.

To make a website look nice, one of our favourite approach is to maintain a simple and minimalist style while using lines, shades and icons to give it some graphic impact.

Look at Blogger.com for example.

No we did not design this website unfortunately :) It was actually done by Douglas Bowman and his team at StopDesign - notice how graphical icons can be used to give impact to the design?

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So after being in the web development business for so many years, what are some of the core values that we have developed?

We figure that if we document this carefully and if every team member subscribes to it, then we would have a good foundation to build our business. So here they are: Read more »

If you are a local business and currently marketing on the Internet you should be very excited about e-commerce.

Your customers are increasingly turning to the Internet to find businesses like yours.

Last year in the US, it is estimated that more than 70% of households use the Internet as a source when shopping locally.

What is more astounding is that more than 40% of local searches had a buying intent.

With the growth of internet usage and broadband subscribers in Malaysia, I believe we are also riding a similar wave.

The question is – when a prospect searches for your type of business on the Internet will they find YOU? or will they find your competitor?

And if they find you, will you have an Internet marketing system in place that converts them into a profitable customer?

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Most of us know that it is important to get other websites to link to us. When designing your website, consider employing a linking strategy to increase your website value and boost your search engine rankings. There are basically 4 types of linking strategies that you can employ:

Reciprocal Linking
Website 1 links to Website 2, and Website 2 links back to Website 1.

One-Way Linking
Website 1 links to Website 2.

Triangular Linking
Website 1 links to Website 2, Website 2 links to Site 3, Website 3 links back to Website 1. This linking technique involves 3 or more websites.

Directory Linking
Getting your website listed in directories, eg. Exactseek and Searchsight

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A good design starts with a good concept.

Our clients come from a wide range of industries and our challenge for each and every job is to understand your ideas and convert them into something tangible, meaningful, user-friendly, functional and attractive.

Some of the design dynamics that we look at during the Concept Design stage include: Read more »

To us, Web Design involves a balance between form, substance and functionality.

Good design plays a vital role for your business, as a visual language that can be used to communicate your message in a powerful way to your target audience.

A website that is well designed should create curiosity and engage your audience…. so that they will take that second look. You would want to: Read more »

We are often told that 90%+ of all Internet searches are performed in the 3 major search engines, namely Google, Yahoo and MSN.

In addition to these 3 major engines, there are literally thousands of other smaller search engines. If you surf the web often enough, you’ve probably seen many ads which look like this: “Submit your website to XXX,XXX search engines…” where XXX,XXX is a ridiculously large number.

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No it’s not a mansion… nor a Ferrari.

It’s not even Hard Cash!

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Just think of all those power brands like Coca Cola, McDonalds or Nike. Likewise, your Internet domain name is also your brand. In the Internet, power brands include Yahoo, Google, Amazon and eBay all of which generate huge traffic and revenue.

The first step towards e-commerce is selecting the name of your website. Your domain name tells people who you are and how to find you on the Internet. And because no two parties can have the same web address, your online identity is totally unique. Read more »