Netallianz

Most of us know that it is important to get other websites to link to us. When designing your website, consider employing a linking strategy to increase your website value and boost your search engine rankings. There are basically 4 types of linking strategies that you can employ:

Reciprocal Linking
Website 1 links to Website 2, and Website 2 links back to Website 1.

One-Way Linking
Website 1 links to Website 2.

Triangular Linking
Website 1 links to Website 2, Website 2 links to Site 3, Website 3 links back to Website 1. This linking technique involves 3 or more websites.

Directory Linking
Getting your website listed in directories, eg. Exactseek and Searchsight

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We are often told that 90%+ of all Internet searches are performed in the 3 major search engines, namely Google, Yahoo and MSN.

In addition to these 3 major engines, there are literally thousands of other smaller search engines. If you surf the web often enough, you’ve probably seen many ads which look like this: “Submit your website to XXX,XXX search engines…” where XXX,XXX is a ridiculously large number.

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By Larry Lam

Keyword selection is the first and arguably the most important stage in any search engine optimization effort. If you do not choose correct keyword phrases, you will miss on your target audience and most likely will not maximize ROI on your web design and SEO efforts.

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By Larry Lam

It is estimated that 80%+ of all website traffic is originated or driven by search engines. In the US, 79% of searchers do not even go to page 2 of search results, and a whopping 42% of searchers click on the No 1 result.

Search engines are important. And being at the top of major engines is just as important!

So how do I improve the ranking of my website in major search engines?

In this article we look at basic principles of Search Engine Optimization you should employ as a minimum when designing your website.

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