• Online Advertising continues its Intense Growth

    Written by admin on February 9, 2008 – 5:43 pm

    You may be aware that recently, Microsoft made a US$44.6 billion bid to acquire Yahoo! Inc.

    Microsoft is pursuing Yahoo to challenge Google in online ad sales, a market that may reach US$80 billion worldwide by 2011.

    Google is currently the market leader in online advertising although it relies on its Google Adwords / Adsense program for a huge chunk of its US$16.6 billion revenue in 2007. Read more »

  • Make Your Website User-Friendly

    Written by admin on February 6, 2008 – 1:00 am

    Ever been to a website where you just can’t find anything?

    Or maybe you surf for 10 minutes and finally find what you’re looking for. But you don’t bookmark the page and when you come back, you just can’t find it again.

    It’s frustrating, we know.

    Most people will not mind surfing a website that has great content, even if it is visually displeasing.

    But if your website has poor navigation it will not be as forgivable, even if you have great content. Read more »

  • Powerful Copywriting Tips for Online Sales

    Written by admin on February 2, 2008 – 5:27 pm

    Most people have an extremely short attention span when surfing the web. So here are a couple of tips you need to know when writing a sales copy.

    copywriting-tips.jpg

    1. Use SHORT paragraphs & words.

    2. Make your sentences FLOW like a breeze…. ignore good grammar when you have a good reason - start your sentences with And, But, So you see.

    3. Use BUZZ WORDS: profit, secret, easy, save, guarantee, today… and the hottest word of all: YOU!

    4. Use lots of BULLETS - this will help you break long sentences.

    5. Write HEADLINES …. lots of them. Think of you product benefits and those should generally be your headlines.

    6. STAND OUT.  Discover, isolate and dramatize the reasons for doing business with you. What are your competitive advantages? Throw some punches here.

    7. GIVE…. All your readers are in your website to “get” something. They are looking to solve a problem, obtain information, get a discount or whatever. So to succeed, you must learn to give… free information, valuable tips, special deals and freebies.

    8. Include TESTIMONIALS – your story would be a lot more credible if it comes from an independent source.

    9. ASK FOR ACTION.

  • Web Design Tips - Free Icons

    Written by admin on January 30, 2008 – 1:14 pm

    To make a website look nice, one of our favourite approach is to maintain a simple and minimalist style while using lines, shades and icons to give it some graphic impact.

    Look at Blogger.com for example.

    No we did not design this website unfortunately :) It was actually done by Douglas Bowman and his team at StopDesign - notice how graphical icons can be used to give impact to the design?

    blogger design

    Read more »

  • Netallianz Core Values

    Written by admin on January 29, 2008 – 6:50 pm

    So after being in the web development business for so many years, what are some of the core values that we have developed?

    We figure that if we document this carefully and if every team member subscribes to it, then we would have a good foundation to build our business. So here they are: Read more »

  • Hot Web Design for Hot Water Company Lexsun

    Written by admin on January 25, 2008 – 7:23 pm
    Posted in Portfolio, Trading

    Lexsun Website

    Everyone loves the feel of a nice clean hot shower before bedtime… or at least that is how we had to make this website feel in our design.

    Our client produces a range of solar hot water systems under the brand name LEXSUN for both the Malaysia and international markets. In our brief, the colours in the website had to be vibrant and energizing.

    The content in this website was largely compiled from the company’s brochures, while photos were taken from various sources to make the website complete.

    An interesting test of patience to secure this job…. we first met this client sometime in June 2007 through a referral by another client (United Universal Consulting), and secured the job only in November 2007.

    However the website content was well prepared (a very unusual occurrence for many clients) and the job was completed quickly during December. Our patience has paid off and we certainly value the experience and relationship gained from this job.

    Project Credits: E Law, J Kong, Lee YL (completed 19 December 2007)
    Client Website URL: http://www.lexsun.com.my

  • Internet Marketing for Local Business in Malaysia

    Written by admin on January 21, 2008 – 6:18 pm

    If you are a local business and currently marketing on the Internet you should be very excited about e-commerce.

    Your customers are increasingly turning to the Internet to find businesses like yours.

    Last year in the US, it is estimated that more than 70% of households use the Internet as a source when shopping locally.

    What is more astounding is that more than 40% of local searches had a buying intent.

    With the growth of internet usage and broadband subscribers in Malaysia, I believe we are also riding a similar wave.

    The question is – when a prospect searches for your type of business on the Internet will they find YOU? or will they find your competitor?

    And if they find you, will you have an Internet marketing system in place that converts them into a profitable customer?

    Read more »

  • Web Design for MerkWorld Sdn Bhd

    Written by admin on January 18, 2008 – 4:49 pm
    Posted in Portfolio, Professional

    Sarawak-based MerkWorld provides Customer Relationship Management solutions to large corporates in East Malaysia.

    Like many (but not all) of our outstation projects, we were fortunate enough that our client was able to travel to Kuala Lumpur for project discussions. Thanks Ron and Jon for your untiring briefings all the way from Sarawak to KL :)

    This was a relatively simple website and in addition involved RSS feed integration, while a mini survey was developed for members who are signed up by our client.

    MerkWorld

    Project Credits: E Law, M Law, J Kong (Completed 12 December 2007)

    Client Website URL: http://www.merkworld.com

  • WorldTeach - Our First Web Design Project

    Written by admin on January 18, 2008 – 4:07 pm
    Posted in Announcements

    Having been around for 6 years now, you might ask, what is our first web design project?

    It was a relatively small and simple website but what a fantastic experience it was! It was none other than www.worldteach.com.my.

    WorldTeach is a Christian ministry providing seminars, books and life-changing teaching in the Christian walk. Working with Mr Eric Tan, National Director of the WorldTeach ministry in Malaysia, we came up with a website which enabled the ministry to showcase their books and seminar series.

    Thank you Eric for this wonderful opportunity to kick off our business!

    Last year during 2006, WorldTeach decided to revamp to a new look which was designed by one of their team members Skye Tan. We helped them to develop a PHP framework for coding the website and with a little bit of training, Skye was able to complete most of the website by herself!

    Great work Skye!

    WorldTeach       World Teach
    Then …                                           Now

    Our first client continues to be our valued client today. We are grateful for the many years of association with WorldTeach Malaysia, and hopefully the many more that are yet to come!

  • Our New Portfolio Gallery

    Written by admin on January 18, 2008 – 3:40 pm
    Posted in Announcements

    For ease of updating, we have decided to migrate our Portfolio Gallery to this Wordpress-based system.

    Our old Web Design Portfolio can still be viewed at http://www.netallianz.com/portfolio.php or by clicking Portfolio Archive in the left menu.

    For those of you who are unfamiliar with Wordpress, it is actually a Blog system that can easily double up as a powerful Content Management System. If you are in the market for a new website or CMS, we would love to show you what Wordpress is capable of :)